GLOSSARY – BRANDING
BRAND: A physical representation of a company’s offerings and values that also exists as a subjective perspective in a customer’s…
DESIGN THINKING IN REAL ESTATE INDUSTRY
Design thinking functions at the core of the design process rendering a creative and human centered approach to problem solving.…
EVOLUTION OF A BRAND & EMOTIONAL BRANDING
A company starts out with a product/service that solves a rational concern in their TA’s life. The company has to…