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GLOSSARY – BRANDING

GLOSSARY – BRANDING

BRAND: A physical representation of a company’s offerings and values that also exists as a subjective perspective in a customer’s mind. Brand is the essence

DESIGN THINKING IN REAL ESTATE INDUSTRY

DESIGN THINKING IN REAL ESTATE INDUSTRY

Design thinking functions at the core of the design process rendering a creative and human centered approach to problem solving. Design thinking, an iterative process

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