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GLOSSARY – BRANDING
BRAND: A physical representation of a company’s offerings and values that also exists as a subjective perspective in a customer’s mind. Brand…
DESIGN THINKING IN...
Design thinking functions at the core of the design process rendering a creative and human centered approach to problem solving. Design thinking,…
EVOLUTION OF A...
A company starts out with a product/service that solves a rational concern in their TA’s life. The company has to grow and…
BRANDING – A...
BRANDING THROUGH OUR EYES IS JUST LIKE STORYTELLING The concept of Branding is like tales as old as time. Like some wine and cheese…
