GLOSSARY – BRANDING
BRAND: A physical representation of a company’s offerings and values that also exists as a subjective perspective in a customer’s mind. Brand is the essence
DESIGN THINKING IN REAL ESTATE INDUSTRY
Design thinking functions at the core of the design process rendering a creative and human centered approach to problem solving. Design thinking, an iterative process
EVOLUTION OF A BRAND & EMOTIONAL BRANDING
A company starts out with a product/service that solves a rational concern in their TA’s life. The company has to grow and therefore focuses on