Branding through our eyes is just like storytelling
The concept of Branding is like tales as old as time. Like some wine and cheese and stories, the key ingredients and magic elements of Branding are churned over time for the best possible result. While you mesmerize over the taste of wine and cheese, ponder what you believe inspires, leads, connects, and can not be defeated by time and is immortal.
Let’s create a good story together, the one that relates.
As the great Joseph Campbell said, “If you’re going to have a story, have a big one.”
Do you have a story that can create a bond so strong that selling becomes unimportant? A connection so powerful that you don’t think about anything else? Do you see McDonald’s in every curvy M? what do you think of when you hear the word apple: gadgets or a fruit? Does your break start with KitKat because breaks are important?
Is it telepathy? Psychic? Or some supernatural bond?
Now the real question is:
Who is going to create it?
Where should we do it?
What is it going to be?
When should we start?
Why should we do it?
How are we going to do it?
There’s always room for a story because everyone loves a great story.
Who would have realized that the above pages promoted something more or less illegal to promote in the real world? That’s provoking, isn’t it.
So am I,
Let’s wine, know stuff, and be provocative…